Experience

I’m an editorial director based in New York City. My background is a hybrid of conceptual storytelling, brand positioning and creative strategy. I’ve integrated my former lives into a multidisciplinary set of tools that inform my creative practice of over 13 years.

Select Clients

Vegamour

Eve Lom

Wella Company

Laneige

The Estée Lauder Companies Aveda, Origins, Bobbi Brown, Bumble & Bumble

Biossance

e.l.f. Cosmetics

GLOSSYBOX

Consulting Services

New Brand Launch
Naming, Taglines, Campaign Concepting and Launch, Founder and Team Bios.

Product Architecture
Concepting New Franchises, Reviving Existing Collections, Storytelling for New Business/Retailer Meetings, Influencer & Celebrity Partnerships.

Everyday + Evergreen Copy
PDP pages, Landing Pages, Email Flows, Blogs, Paid Media, Video Scripts, Narrative Storyboards, Voiceover Direction.

Brand Positioning
Brand Pillars, Mission, Values, Create/Refresh About Us Story, Manifesto, Tagline.

Tone of Voice
Create Brand Voice Deck, Develop Tone Strategy, Audience Breakdown, SEO Guidelines.

Brand Style Guide
Brand Personality, Brand Philosophy, Copywriting Guidelines , Claims & Compliance, Loyalty Program, House Style [punctuation, preferred terms, spelling].

Streamlining Copy Across Organization
Create & organize effective workflows, Aligning Messaging across Digital, Packaging and Visual Merchandising. Content and Editorial Calendars.

Analyze Content Performance & Apply Learnings
Use data-driven recommendations to improve and inform copy strategy.

AI Optimization for Brand Voice
Training AI tools with brand-specific content and guidelines.

30 Minute or 1 Hour Call
Expert advice and feedback on your copy strategy and brand voice with growth in mind.

Contact Me

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